We definitely don’t want to bring that into Slack. But for the incredible investment that Google and Microsoft and others have made over the last several decades in fighting spam, we wouldn’t be able to use email at all. If you can message anyone, guess what will happen? The same thing that happens in email, which is that 99.9 percent of emails sent these days are spam. ![]() When we imagine any two Slack users being able to DM each other, it’s only after some communication happened outside of Slack that can be a secure handshake. Introducing people is almost a canonical case of email usage for me these days. I still spend a lot of time on email, and I don’t expect everything to migrate, because there are new points of contact that arise over time. It’s a universal namespace, so anyone can message anyone else. Anyone can run their own SMTP server or IMAP server. That might sound like a negative, but I don’t mean it that way. Email serves so many purposes, and I think it has some real advantages, especially in being the lowest common denominator. Does Slack have any ambition to one day let people communicate with each other in that way, like sending a DM to someone you don’t already know? So that’s been super valuable, and there’s no other way that could've happened.ĪP: One thing email is good at, though, is letting you talk to anyone. One for marketers, who can’t run events and do field marketing. One for the CHROs and heads of people, to think about recruiting when you can’t meet people face-to-face, or onboarding for new employees when you can’t come to headquarters, or other benefits and policy changes when you're working from home. Then it bifurcated into a whole series of channels: one for CFOs, who are talking about how you plan and forecast in this environment with all this uncertainty. It’s me and 17 other public SaaS company CEOs. Because that email thread was there, as the pandemic stuff started unfolding in late February and early March, this email thread became like, “Are you really thinking about closing your offices?” That conversation migrated to a shared channel between all of the organizations. That’s just as valuable across boundaries as inside.”Ī slightly different example: In February, Jenn Tejada, who’s the CEO of PagerDuty, invited a bunch of other SaaS CEOs to her house for dinner. “Slack, when it’s working for an individual organization, becomes this lightweight fabric for systems organization. ![]() “A measure of success for us is going to be what percentage of DocuSigns are signed inside of a shared channel, or how many purchase orders and invoices and service tickets are opened inside shared channels,” said Stewart Butterfield, Slack’s cofounder and CEO, at a virtual event announcing Slack Connect. A company might use these shared channels to talk to its supply chain operators a venture capital firm might use it to bring all of its portfolio companies together. So today, Slack has announced a tool called Slack Connect, designed to make it possible for up to 20 organizations to share “channels” between them. In addition to their own employees, they have business partners, vendors, and collaborators. In some cases, especially during the months-long work-from-home experiment of 2020, it’s even replaced the office itself.īut most workplaces don’t exist in a silo. It’s reorganized discussions around specific topics, added more transparency to those discussions, and made workplace communique a lot less formal (see: Slackmoji). It’s replaced water cooler conversation with silent DMs. It’s converted back-and-forth threads into chirpy instant messages. Workplace chat apps have existed for years, but few have “disrupted” office culture more than Slack.
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